Tag Archives: Persuasion

Influence: The Psychology of Persuasion by Robert B. Cialdini
Influence Review: The Classic Guide to Why We Say Yes

Cialdini's six principles of persuasion remain the clearest guide to how salespeople and marketers get [...]

Think Again by Adam Grant (book cover)
Think Again Review: Adam Grant’s Case for Changing Your Mind

A lively, well-researched guide to rethinking your own views and helping others rethink theirs; familiar [...]